Bachelor of Arts in Business Management

Recognised secondary school leaving certificate, English language proficiency certificate

Internationalisation

You deal with the specifics of international companies and conduct case studies on internationalisation.

Innovation Processes

You learn the importance of innovation for the economy and society and how to plan and analyse innovation processes.

Digital Business

This module analyses digital business models and allows you to design your own career paths in the digital industry.

The Business Management degree programme in Berlin teaches you relevant methods and tools with which you can successfully face global economic change. In addition to logistical knowledge, materials management and financing, legal regulations, and intercultural communication are indispensable contents of the programme.

1st semester

Modul ECTS

Academic Writing and Research 5

Research Methods and Designs 5

Basics of Business Administration and Business Law 5

Performance Indicator-Based Management 5

Marketing and Sales 5

Current Management Trends and Issues 1 5

2nd semester

Modul ECTS

Global Awareness 5

Data Analysis, Visualization, and Reporting 5

Strategy and Organisation 5

Leadership and Ethics 5

Operations Management 5

Current Management Trends and Issues 2 5

3rd semester

Modul ECTS

Communication OR Self-Reflection* 5

Practice-oriented Research 10

HR and Creative Talent Management 5

Internationalisation 5

International Management 5

4th semester

Modul ECTS

Student Initiative Project OR Creative Thinking* 5

Research-oriented Practice 10

Business Intelligence and Information Security 5

Investment and Finance5Innovation Processes 5

5th semester (Internship)

Modul ECTS

Technological and Media Literacy OR Civic Literacy* 5

Internship 25

6th semester

Modul ECTS

Entrepreneurship OR Social responsibility* 5

Research specialization Management 5

Entrepreneurship and Innovation 5

Bachelor Thesis 15

In the Bachelor’s degree programme in global business management, you acquire classic business administration and economics knowledge. In addition, you will learn to think and act in a future-oriented way in order to use globalisation and digitalisation for your professional career.

Expansion prepared

Students designed an international expansion strategy with marketing and product expansion for an interior designer.

App ideas developed

Students analysed the online activities of global car manufacturers and derived possible courses of action for Mercedes-Benz.

Concept planned

For Deloitte, the students developed a concept to communicate future drivers interactively to the cyber risk team.

With a Bachelor’s degree in Business Management, you can make a career in globally operating companies. Make the most of your career opportunities in marketing, finance and controlling or take on responsibility for human resources.

Internationalisation Project Manager

You support companies that want to conquer new markets worldwide and coordinate important internationalisation projects.

International Marketing Executive

Brands need your expertise to develop international marketing strategies so that they appear globally consistent.

Intercultural Communication Manager

You are responsible for smooth communication in international companies and for building strong teams without borders.