The MSc in Luxury and Design Management at ICN Business School is a Master’s degree (equivalent to five years of higher education) that trains a new generation of professionals capable of understanding the economic, cultural and strategic challenges of the luxury sector, whilst mastering its conventions.

Designed to prepare students for international careers in luxury brands, creative agencies or entrepreneurial ventures, this programme fosters forward-thinking, strong adaptability and a culture of innovation. More than just a qualification, it offers an immersion in an exceptional ecosystem where purpose, boldness and excellence come together.

Students develop skills in luxury marketing, brand management and creative project management

This MSc is part of ICN Business School’s broader portfolio of more than eight specialised Master’s programmes and is based on a teaching approach that combines academic learning with professional application.

Luxury marketing: strategy, customer experience and sales excellence

The programme provides an in-depth understanding of the specific characteristics of the luxury sector, incorporating its economic, cultural and strategic dimensions. Students learn to master the codes of luxury, build brand strategies and develop an exceptional customer experience.

In the first year, the curriculum covers, in particular, the economics of luxury, innovation challenges within the sector, and the fundamentals of customer relations in high-end environments.

Design and creativity: product development and brand identity

Particular attention is paid to creativity and design, which are key elements of the sector. Students work on brand identity, product design, materials and packaging through practical workshops.

They develop an awareness of creative trends and learn to integrate design into a strategic and commercial framework.

Management and international development of luxury brands

The programme also addresses the distribution, supply chain and internationalisation challenges specific to the luxury sector. Students explore global brand development strategies, as well as the specific aspects of retail and visual merchandising.

The curriculum also covers 360° communication, creative languages and immersive experiences within the world of luxury.

Internship opportunities in the luxury sector

For students on initial training programmes, internships at hotels, fashion brands and jewellers are an integral part of the curriculum. They offer hands-on experience in the luxury sector and are a key factor in enhancing employability.

Thanks to our Careers and Internships Service and its network of 150 partner companies, you’ll receive support in finding internships, apprenticeships and even your first job after graduation.

You’ll take part in recruitment fairs to meet directly with companies in this sector, such as Louis Vuitton, Chanel, Cartier and Baccarat.

Admissions to specialised MSc programmes are open to international applicants holding a Bachelor’s degree or equivalent. Selection is based on application review, English proficiency, and, depending on the campus, possibly French.

Examples of careers:

• Product Manager
• Head of Product Development
• Project Manager
• Quality/After-Sales Manager
• Customer Relations Manager
• Style Coordinator
• CRM Manager
• Sales/Store Manager
• Retail Coordinator
• Visual Merchandising Manager
• Buyer
• Communications Manager
• Recruitment Manager
• Consultant

The school also benefits from a strong network of over 24,000 alumni, a significant number of whom work in marketing and communications within the luxury sector in France and internationally, thereby facilitating our students’ entry into the workforce and providing them with career opportunities.

The strength of the programme also lies in the strategic location of its campus:

• In Paris La Défense, students are based in the heart of Europe’s leading business district, right next to the headquarters of major CAC 40 companies and France’s finest luxury brands.

This unique combination of academic excellence, strategic positioning and the strength of the ICN network enables graduates to quickly secure high-value roles in a demanding and competitive sector.