Step into the dynamic world of sports management with this cutting-edge program. You’ll gain specialized skills in negotiation, sponsorship and communication, while mastering the business and financial strategies that drive the global sports industry forward.

If you're looking for an exciting career in sponsorship, e-sports, sports management or communication, this specialist degree is for you.

Want to expand your horizons? You can transfer between EU campuses or take part in exchange programs with our OMNES sister schools and other partners all over the world. Plus, with our fast-track option, you can graduate faster by completing one or two summer semesters.

Learn how to:

• Manage sports logistics & operations efficiently
• Drive digital transformation in sports business
• Analyze financial data to optimize sports ventures
• Develop entrepreneurial strategies for sports enterprises
• Lead public & media relations in the sports industry

This is a three-year, seven-semester program (240 ECTS) taught exclusively in English.

Our courses have been specifically designed to foster job-ready graduates, giving you the knowledge and skills that will equip you for the business landscape of the future.

You can also earn a Diploma of Advanced Studies by studying an optional 8th semester. 

Semester 1 (22 CH | 30 ECTS)

• Business Management
• Managing People & Organizations
• Marketing & UX
• lmpactful Communication
• Finance & Accounting
• Innovative Technology in Business

Semester 2 (22 CH | 30 ECTS)

• Creativity & Design Thinking
• Digital Branding, Advertising & Media Channels
• Responsible Management
• Economics & Enterprise
• Applied Data Analytics
• Project Management

Semester 3 (22 CH | 30 ECTS)

• Logistics & Operations
• Digital Business
• Financial Reporting & Analysis
• Entrepreneurship & Business Development
• Sports Sociology
• Public & Media Relations in Sport

Semester 4 (22 CH | 30 ECTS)

• Strategies in A Disruptive World
• Marketing in Action
• Business Research Methods
• Sports Psychology
• Legal & Ethical Issues in Sport
• Sports Broadcasting

Semester 5 (22 CH | 30 ECTS)

• Creative Business Cases
• Transformational Change Management
• lnnovation in Business
• Sports Data Analysis
• Sports Marketing
• Sports Career Development

Semester 6 (22 CH | 30 ECTS)

• Global Business & Strategy
• The Business Consultancy Project Part I
• Marketing Across Cultures

Semester 7 (22 CH | 30 ECTS)

• Developing Leadership & Management
• The Business Consultancy Project Part II
• lnternational Entrepreneurship

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:

Business Immersion Week

All students are required to participate in five Business Immersion Weeks during their bachelor studies. The norm is to attend once per semester or two times per year. The Business Immersion Week provides a week of dynamic and engaging activities designed to stimulate entrepreneurial thinking and develop student networking skills.

Dissertation Seminars

These seminars provide support and information for students during the dissertation process,

including the documentation and administrative requirements, and assistance with topic selection, research focus and dissertation proposals.

Final Cases: Business/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. The first is a general business case and the second is in the student's specialization subject.

Dissertation

The dissertation component marks the culminating academic requirement for students at all levels and allows them to identify and investigate real world challenges, and to produce an independent piece of academic work reflecting their knowledge, research and analysis.

Semester 8 (21 CH | 30 ECTS)

• Business Consulting & Project Management
• Entrepreneurial Leadership
• Professional Soft Skills
• Sponsoring & Sports Communications
• International Sports Management
• Sports Facility Planning & Management

The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:

• Gain insight and knowledge of new developments in the professional and recreational sports industries.
• Apply theoretical knowledge to practical business situations, simulated by case studies.
• Understand current business issues through required readings and research.
• Demonstrate proficient oral and written communications skills.

On successful completion of this program, you will earn: 

• A university-specific bachelor's degree (titulo propio*) from Universitat de Vic - Universitat Central de Catalunya (Uvic-UCC), Spain
• An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua
• A state-recognised BA (Hons) in Business Management degree from University of Derby, U.K.

Optional diploma:

You can study an additional (8th) semester of your specialization to earn a Diploma of Advanced Studies (DAS) awarded by EU Business School Switzerland.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Sports Marketer

Coordinate promotional campaigns, engage fans, & support branding for teams, leagues, or sports products.

Operations & Event Coordinator

Oversee logistics, manage event details, & assist in delivering seamless event experiences from start to finish.

Sponsorship Coordinator

Support partnership development, track sponsorship activations, & help align brand goals with event opportunities.

Sports Analyst

Analyze player statistics, team performance, & trends to support coaching or broadcast content creation.

Athlete Liaison

Coordinate athlete schedules, provide support services, & act as a key communication point between stakeholders.

These are the admission requirements for this program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent

Proof of English level: 

TOEFL score 79/4 (as of Jan 2026) (internet-based), 211 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A of 59; native speaker of English or equivalent.